Work
LAX → TPESyno
US software brands, native to East Asia.
Founder — 2026
Syno is a creator marketplace that connects US software and SaaS brands with vetted creators across East Asia for short-form video. We work with native creators in Taiwan, mainland China, Singapore, Malaysia, Japan, and Korea, so brands can reach these audiences through content that feels local.
The Problem
US software brands commonly build English-language creator content but often lack localized creator infrastructure for East Asian audiences.
Most US software companies grow with English-language UGC and never reach the billions of people in East Asia who watch short-form video every day.
The Marketplace
Syno matches brands with native creators who know their markets, speak their audience's language, and create content that fits how people there actually scroll and buy.
Brands get a curated roster of creators and one consistent monthly run of short-form videos. Every video goes through quality review before it's delivered.
Creators get steady, paid work with US tech brands they otherwise couldn't reach.
Markets
- Taiwan
- Mainland China
- Singapore
- Malaysia
- Japan
- Korea
What Syno Offers
- Vetted creators across Taiwan, mainland China, Singapore, Malaysia, Japan, and Korea
- Short-form video built for TikTok, Instagram Reels, YouTube Shorts, and local platforms
- Month-long creator campaigns, with a set number of videos per creator
- Quality review on every video before delivery
- Briefs and communication handled across English, Mandarin, Japanese, and Korean
What I Built
- Founded Syno and formed Syno LLC in 2026
- Built and launched the platform at syno.ad
- Recruited and vetted a creator network across Asia
- Conducted creator recruitment in person in Taiwan and through outreach in English and Traditional Chinese
- Designed Syno's pricing model
- Designed the campaign packages
- Designed the creator payout system
- Designed the quality-control system
- Expanded Syno from its original Mandarin-speaking creator marketplace into an East Asian creator marketplace for US software brands
- Expanded creator coverage into Japan and Korea
- Developed multilingual creator outreach in English, Traditional Chinese, Simplified Chinese, Japanese, and Korean
- Building Syno publicly on X at @synoad
Why Me
I am Taiwanese-American and grew up going back to Taiwan and China every year. I am fluent in English and Mandarin, conversational in Cantonese, and learning Japanese.
Before Syno, I worked as a UGC creator myself and drove more than 1 million views for a VC-backed AI startup.
That experience means I understand both sides of the marketplace: what software brands need from creator content and what creators need from brands.